The \u2018golden opportunity\u2019 of winning an award Whom would you choose between these two options: \t A doctor\/clinic that\u2019s decorated with awards and trophies for their \u201cpresumably\u201d exemplary work or \t A doctor who simply does good work There can be a third option as well wherein a clinic\/doctor actually does exemplary work and is awarded for it multiple times. Though, in fact, such a category doesn\u2019t exist in principle because someone actually doing good work would and should not be doing it for that \u2018 self-nominated\u2019 recognition. Why do we say so? Because all such awards are \u201cSelf Nominated\u201d or simply \u201cBought\u201d. Don\u2019t get us wrong, we love the fact that someone\u2019s contribution to society in the field of healthcare is acknowledged. Awards honour the passion and hard work of a doctor or an organisation providing inspiration to those who would follow suit. But more importantly, did you know that these so-called \u2018awards of excellence\u2019 become the perfect \u2018business\u2019 schemes? So how do we prove it? Well, here goes our story: \u201cYou\u2019ve been doing some commendable work! Why haven\u2019t you won any awards?\u201d That\u2019s a question we\u2019ve been asked time and again for the last 10 years. Some clinics receive awards year on year, while others struggle to catch up. We always knew about the dubious nature of such awards and ceremonies and never got involved with them till the time it was stated by a fellow colleague that \u2018only those who don\u2019t get awarded for their work are the ones claiming such allegations\u2019. We also wondered if patients really ever cared for such awards and were influenced by them to choose a doctor or was it only a business strategy developed by a few to prove superiority or massage one\u2019s ego. So last year we decided to do something about it and, after 10 long years, we can finally say we\u2019ve made it! Last year alone, we were honoured with three prestigious awards: - Best Dental Clinic in Pune, 2018 - Highly Commended Dental Clinic in India, 2018 Dr Priyank Mathur - Best Implantologist in Pune, 2018 Since we\u2019re now on the global healthcare map, it looks like as good a time as any to put our thoughts on this subject out there. In the name of putting your brand \u2018on the map\u2019, event organisers or healthcare consultancies get in touch with you. Luring you with the promise of \u2018international credibility\u2019 and brand visibility, you\u2019re asked to nominate yourself in multiple categories. Each nomination requires a healthy sum to be paid. For example, a typical award ceremony has numerous categories and organisers request for anything between 3,000 per nomination to 2 lakhs for a lumpsum package. Depending on the size or popularity of the event, some categories may have as many as 50-70 nominations. It\u2019s a jackpot, isn\u2019t it? The organisers collect crores from the nominations itself. What\u2019s more - if you haven't won the award you applied for, there are always sub-categories created to give you your money\u2019s worth. Ironically, while nominations and awardees are mainly from India, that doesn\u2019t stop them from calling it international or global recognition. So congratulations! You now have an award with a global recognition! In fact, when it comes to ranking certain hospitals or clinics in the top health and lifestyle surveys for top newspapers - nationally or regionally - you\u2019re often asked to buy advertisement space in a publication. The more expensive space you buy, the higher will be your ranking. In the last decade, we have always made patient experience top priority without worrying about filling our shelves with these so-called awards. We strive to deliver nothing less than excellence and will continue to do so with or without the awards. Our work speaks for itself and we request patients to judge us based on this very work! Disclaimer: The thoughts written in the blog are purely the opinion of the author and do not intend to malign any individual or organisation which is why we've not added any names. As recipients and participants of these award ceremonies, we believe we\u2019re in a position to best judge the entire process and thereby know its credibility. While this is a general opinion, not all award ceremonies may be purely monetary transactions, some are genuine in the screening process with a business element added eventually (one of the three we received). We encourage all readers and patients alike not to get carried away by the long list of glamorous awards a clinic has won and focus more on the doctor\u2019s work and experience instead.